Simply Great Food Stuff: Paprika by Szeged

I picked this product up in Germany one of my many trips earlier this new century!  I found this at Earth Fare in Turkey Creek (Knoxville).

Hungarian Goulash anyone?  This is much bolder than the usual Spanish type...  They do have a HOT version!
Szeged also produces "rubs" which I have seen locally.  http://www.columbiaspice.com/prideofszeged.html